15. April 2026 – fbs (youtube)
On Wednesday, 15 April, in our Culture Vultures talk, we explore how trust shows up across cultures. How much trust is needed to do business, and how much is given before a relationship is even built?
A recent trip to Finland sparked Florence’s curiosity: some aspects of Finnish culture felt strikingly different from what she had experienced elsewhere.
Unlocked sales booths and the well-known “handshake is enough” mentality – just two examples she encountered that reflect a deeply rooted, trust-based way of engaging with others.
What about you? How does trust show up in your culture? Do agreements require contracts – or is a word enough? And how well do you need to know someone before doing business with them?
More about Bettina Andresen Guimarães: https://www.authenticwow.com/bettina-a-g/